DMI Foundation Certificate in Digital (Foundation Digital)

Boost your credibility and advance your career with digital competences

Technology has changed the way we work, communicate and act in the modern world. Foundation Digital is a course for everyone who needs an overall understanding of digital channels and technologies in working environments.

Future-proof your career with an industry aligned professional certification which will enable new career opportunities and a good associate level competence in your current position. Join us! It will be fun!

Difficulty
Rating
600,00 
+ VAT
When paid with Sovelto Access -credits, you will be charged the corresponding amount of credits to the Euro-price. Please contact sales: 020 7776 670 or myyntipalvelu@sovelto.fi for exact amount of credits in your case.

Language: English

Or contact sales: 020 7776 670 or myyntipalvelu@sovelto.fi

Who is this Professional Certification for?

This program is designed to help you understand the key concepts of digital, how it has changed customer behavior and the implications for your role and the wider business. It is perfect for:

Career changers

Graduates

Business owners

Customer facing roles

Entrepreneurs

Aspiring digital specialists

Anyone in a modern working environment

 

What competencies will you gain?

By earning this certification, you will:

Understand the key concepts of digital, how it has changed customer behavior and the implications for your role and the wider business.

Recognize the opportunity to achieve business goals by adopting a digital mindset. Understand the challenges, risks and reputation issues that affect organizations and the need for management.

Understand the benefits of social media in supporting marketing, sales and branding. Recognize the benefits of social media as a customer service channel.

 

Let us introduce the course modules


Foundations of Digital

The Foundations of Digital module is designed to help you understand the key concepts of digital, how it has changed customer behavior and the implications for your role and wider business. It will enable you to recognize how customer behavior and expectations have changed with the advance of digital technology. Through the module, you will examine different stages of the customer journey affected by digital and know how to identify opportunities for your role and organization.

 

Web & Email

The Web and Email module will help you understand the importance of an online presence for business. It will also cover key terms to enable you to understand the terminology commonly used in a digital world.The module will also explore online advertising in terms of approach and principles and teach you about the process of conversion. This will include the fundamentals of web design and User Experience (UX) so you understand how to attract visitors to a website or relevant campaign landing page.

 

Social Media

This module will help you understand the benefits of social media supporting various departments such as marketing, sales and branding.You will explore key features of social media platforms such as LinkedIn, Facebook, Twitter, Instagram, Snapchat etc. and understand the value of each channel. You will recognize the benefits of social media to business and its role at various stages of the customer journey.

 

Social Customer Service

The Social Customer Service module will enable you to recognize the benefits of social media and other digital tools as a customer service channel. During the module, you will learn how to use social media to meet the expectations of today’s social, mobile consumers. It will teach the importance of other digital tools (i.e. live chat, AI, listening reputation/brand management etc.) to support and respond to customers.

 

Challenges & Risks

The Challenges & Risks module will help you to understand the challenges, risks and reputation issues associated with digital that can affect organizations.Through this module, you will learn about the different types of risks associated with digital and why they are important. Along with looking at relevant terms, it covers areas such as data protection, cyber-security, identity theft, malware, hacking etc.

 

Digital Mindset

This module will enable you to achieve or exceed business goals by adopting a digital mindset.It will ensure you recognize the importance and value of a digital-first approach and learn how it brings agility to the business. You will understand S.M.A.R.T (Specific, Measurable, Achievable, Relevant, Timely) business goals and the importance of Key Performance Indicators (KPIs).

You can read more about our Digital Marketing course offer in Finnish here.

 

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Places left:
No participant limit
600,00  + VAT

Responsible person


Catarina  Linderborg

Catarina Linderborg

  • catarina.linderborg@sovelto.fi
Catarina is a package of experience and pragmatism in a professional way. She puts the focus on our customers situations and needs. With more than 20 years in business, of which most in the IT business, Catarina is familiar with both processes and scenarios that organizations are dealing with. The goal of Catarina’s training is to help our customers utilize their CRM software in the most effective way and to share knowledge, best practices and dos and don’ts to support our students daily work. This instructor is also responsible for the CRM environment here at Sovelto, hence the touch to real life is guaranteed. Training provided in Finnish, Swedish and in English.
The CompTIA CTT+ certificate theoretical part of the certificate passed.