Learn Digital Selling in 10 weeks!
Traditional selling methods are no longer enough to sustain success; digital tools and techniques are now an essential component of any efficient selling strategy, and are revolutionising sales and prospecting.
The Professional Diploma in Digital Selling is ideal for salespeople, consultants and sales representatives of all levels, business development executives and managers, account managers, relationship managers and those leading sales teams, or anyone looking to develop their digital sales capabilities and consolidate their practical application of digital tools and social selling techniques.
Advance your career and learn new insights that can be easily applied to your current sales strategy.
Test: The course price includes taking a certification exam in Sovelto’s Pearson Vue test center.
See further details on Sovelto’s DMI offering: sovelto.fi/pdds
Introduction to Digital Selling
- Understand the concept of digital selling, how it has transformed the sales process, and how you can leverage advanced tools and techniques to become a prolific digital seller
- Research tools and techniques needed to develop a well-informed digital selling strategy for your product or service
- Advanced features and functionality of a range of social media platforms to enable your digital selling process
Digital Sales Messaging
- How to strategically craft communications to ensure all contact with buyers is relevant, personalized and aligned with their personal or business objectives
- Strategic view of CRM and how its social collaboration tools can make commerce a conversation
- Enable digital sellers to engage potential and existing buyers with relevant, informative content that will drive them into action
Social Account Management
- How social media has transformed the concept of customer service
- Building relationships with leads in the most effective way over an entire customer life-cycle, from an initial introduction and nurture of cold contacts, to hot prospects that are ready to buy
Digital Sales Leadership
- Understand the importance of adopting a digital selling approach to remain competitive in a rapidly evolving sales landscape
Integration and Strategy
- How to research, construct and integrate an effective and optimized digital sales strategy within an organization
Keywords: Digital Selling, DMI